Ending a relationship with an agency can be disruptive and emotionally draining, and if you’re not careful, could land you in an unfavorable position. Fortunately, there are measures you can take to protect your business, end things gracefully, and stay on the high road.
Many companies have been there: You’ve been working with an agency for a few months, or even years. The agency can’t provide quantitative results from their work, doesn’t tell you what they’re doing, or constantly ignores calls and emails.
How to Choose A Good Web Design and Development Agency for Your B2B: Where to Look, What to Ask, and What to Know in Advance
Finding the right partner for your B2B company website build or redesign project can be tricky and leave you trying to sift the wheat from the chaff at each stage of the research process.
In this post, we’ll address need-to-knows from where to look for a great provider to narrowing down your list of prospective partners, to finding a great fit.
If you’re building a new, modern website for your manufacturing company or refreshing an existing one, you have a golden opportunity to capitalize on the benefits of Search Engine Optimization (SEO). SEO involves a broad set of strategies used to make websites more visible in search engine results pages.
But for many manufacturers, the main value of well-executed SEO is that an improved website can be used to better generate leads. From there, if you want to try other digital marketing tactics, like pay-per-click search ads (PPC) or content creation, you will have a steady foundation to build upon.
For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results.
According to BrightLocal's annual survey:
- Only 3% would consider a business with an average rating of 2 or fewer stars.
- 77% of participants always or regularly read reviews when searching for a local businesses.
- 81% of participants used Google to evaluate local businesses.
- 62% of participants think they've seen a fake review.
At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.
In the last decade or so, local small businesses have experienced a fundamental shift in the way customers find them.
Print advertising, yellow page listings, and outdoor advertising—while still relevant in some cases—have gone by the wayside.
In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.
However, between the pandemic and advances in technology, things have changed again, and will continue to do so whether or not local businesses are prepared.
In 2022, your manufacturing company’s website can be a primary channel through which prospects find your solutions.
According to Matt Danford of Modern Machine Shop, manufacturers with a higher number of customers that are actively under contract—not surprisingly—earn more revenue.
In digital marketing, some things change fast. That's doubly true during a global pandemic.
Businesses are investing more in digital, and customers are showing a preference toward increasingly digital and personalized experiences, as well as fast service that enables them to engage on their time.
These trends lend themselves perfectly to inbound marketing—inviting marketers to provide content and advertising that is increasingly tailored to individual consumers or accounts.
In this article, we’ve updated the advice we originally provided in 2019, 2020, and 2021 and added new strategies to help you refresh your digital marketing efforts for 2022.
No Physical Address, No Service: 5 Common Google Business profile (Google My Business) Questions Answered
When you search for a local business like yours on Google, what’s the first thing that comes up?
Email marketing is alive and well.
According to the Content Marketing Institute, “87% of B2B marketers say email is one of their top free organic distribution channels” as of 2020 (via HubSpot).
Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today. That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.