Short-Term Benefits of Making a Long-Term Digital Marketing Investment
Making an investment in a digital marketing campaign centered around the inbound methodology is a long-term play.
It can be a marketing strategy that works while you're sleeping.
You publish great website content that brings people to your website and converts them to leads, use marketing automation to move them down the sales funnel, and reach prospects and customers via email and social media.
Even better: it's not dependent on a steady stream of advertising dollars.
But it takes time. Google and other search engines give more space on results pages to websites that are already established and authoritative, meaning if you’re just building out your “base” of content, you’re probably not there yet.