Madison Marketing Group Blog

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses.

No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go.

Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park.

Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels—let alone creating and managing ad campaigns, optimizing your site for SEO, refreshing the design, and doing everything else a modern digital marketing strategy demands—can be a full-time job.

But sometimes hiring a full-time position to tackle all this just doesn’t fit into the budget, prompting franchisors to choose whether they should add new tasks to an existing staff member's plate or outsource them.

Whatever your situation, consider this a buyer's guide that helps you weigh the advantages of each approach to find the best fit for your franchise.

How can you make sure your franchise website is ready for inbound marketing?

Often, franchisors believe they can unleash new marketing tactics on their existing site and achieve optimal inbound marketing success.

This doesn't always work. 

Why?

Because for inbound marketing to work best, you need to take a holistic approach.

If your website is too slow, for example, people may leave before they have a chance to read your inbound content.

If you website is not secured with an SSL certificate, visitors may hesitate to submit forms on your landing pages. 

This post provides a short checklist to ensure your franchise website is truly inbound-ready.

If you’re a marketer conducting research in advance of an upcoming website build, you may have heard the terms data-driven design, data-informed design, UX design, and user-centered design batted around.

For the uninitiated, this can be a bit confusing.

Lead scoring is often a solution looking for a problem. Many companies can manage their lead flow just fine, so a scoring system only gets in the way.

In 2023, when 35% of consumers rely on the internet to find a local business multiple times a week, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll:

• Explore essential practices to help your franchise website hook visitors on the first page they visit.
• Explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers.
• Discuss what to look for in a vendor if you need a partner to help you.

As a B2B marketer, you know that your job contributes to the bottom line. The best B2B marketing campaigns generate qualified leads that can eventually be handed off to sales. Leads convert into customers, which result in sales revenue and profit.

Maybe your colleagues have talked about them. Maybe you’ve been tasked with writing one. Or maybe you’ve come across articles discussing their virtues and where they fit into your marketing mix.

But pinning down a satisfying definition of exactly what a pillar page is—in a way that's genuinely helpful for creating one—can be tough to find. There's tons on perspectives floating around the web.

So at the risk of adding more noise to an already loud conversation, we've kept it short and simple.

Read on for a functional definition of a pillar page how the concept has expanded to include several varieties of pillar pages.

Pillar pages are a great tool to organize and plan future content as well as improve SEO and the user experience of your site by giving both searchers and Google what they want.

Thinking about writing a pillar page for the first time and don’t know where to start? Here, we’ll walk you through the process of making 10x content pillars, from laying a foundation of research to launching your page.

In digital marketing, some things change fast.

In the last few years, businesses invested more in digital, and customers showed a preference toward increasingly digital and personalized experiences, as well as fast service that enabled them to engage on their time.

These trends lend themselves perfectly to inbound marketing—inviting marketers to provide content and advertising that is increasingly tailored to individual consumers or accounts.

Read on for bandwagons worth jumping on and B2B-friendly tactics to consider for your digital marketing strategy.