Madison Marketing Group Blog

It's undeniable that Facebook is a necessary and important part of any digital marketing campaign. With over 2.3 billion users from countries the world over, the potential reach that Facebook gives businesses is irresistible. But there are certain things your firm can do with your Facebook page that will earn the trust of your fans and that will increase visibility and engagement among them.

First, make sure your accounting or financial firm has a business page instead of a personal profile. There are quite a few differences between the two types of pages that will either help or hurt your firm's reputation.

Also, when creating your page, be sure to fill out all the important information about your business, like address, hours, and contact info. Consider what keywords you should be trying to rank for and include them in your business' bio. It's likely that you'll want to rank for "accountant", "financial firm", "accounting firm", and "(your city or local area)".

"So, what do you do?"

"Well … you see ... it’s a rather complex industry … I do a lot; we have several clients…"

"Oh, I see..." (No, I don't.)

A call-to-action is the copy or graphic used to entice and persuade a website visitor to take a certain action. Well-designed calls to action can dramatically increase conversion rates.

This post examines a few best practices for creating a call-to-action that is sure to get noticed and earn clicks from your visitors.

Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?