Facebook Best Practices for Accounting and Financial Firms
It's undeniable that Facebook is a necessary and important part of any digital marketing campaign. With over 2.3 billion users from countries the world over, the potential reach that Facebook gives businesses is irresistible. But there are certain things your firm can do with your Facebook page that will earn the trust of your fans and that will increase visibility and engagement among them.
First, make sure your accounting or financial firm has a business page instead of a personal profile. There are quite a few differences between the two types of pages that will either help or hurt your firm's reputation.
Also, when creating your page, be sure to fill out all the important information about your business, like address, hours, and contact info. Consider what keywords you should be trying to rank for and include them in your business' bio. It's likely that you'll want to rank for "accountant", "financial firm", "accounting firm", and "(your city or local area)".