Are you in charge of blogging for your business? If so, I have good news and bad news.
Here's the good news: you're working for a company that's embracing a marketing strategy built for the 21st century. Businesses that blog are 13x more likely to create positive ROI.
And the bad news? Blogging can be a lot of work. While creating content often involves very little monetary cost, it does take time. And when you're doing it right, it can take a lot of time.
So, how do you do it right? I could write pages and pages of blogging DOs and DON'Ts, but if your post meets these five criteria, you're on the right track.