Madison Marketing Group Blog

Best Practices For Creating Premium Content

Quality content is the backbone in any inbound digital marketing strategy.

But "content" has come to refer to so much, that it pretty much just means "stuff." Stuff you put on your webpages, stuff that makes up blog posts, and stuff you post on social media.

It's a broad term that can apply to almost anything (website copy, downloadable whitepapers, ad copy, etc.), yet each type of content has its own unique set of features and best practices that necessitate its own creative process.

While creating a full content library covering various topics is still important to generate search traffic, today we're going to focus on creating a gated piece of content, sometimes referred to as premium content or a lead magnet.

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What Are Pillar Pages? 10x Content and Resource Pillars Explained (with Examples)

Pillar pages have become a popular content format and the subject of experimentation and discussion among content marketers. Maybe your colleagues have talked about them. Maybe you’ve been tasked with writing one. Or maybe you’ve come across articles discussing their virtues and where they fit into your marketing mix.

But pinning down a satisfying definition of exactly what a pillar page is—in a way that's genuinely helpful for creating one—can be tough to find. There's tons on perspectives floating around the web.

So at the risk of adding more noise to an already loud conversation, we've kept it short and simple.

Read on for a functional definition of a modern pillar pages and learn how the concept has expanded to included several varieties of pillar pages.

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Franchise Website Design 101: 10 Best Practices for Design & Selecting a Vendor

In 2020, when 86% of consumers rely on the internet to find a local business, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll explore 10 essential practices to help your franchise website hook visitors on the first page they visit. We’ll also explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers. Lastly, we’ll discuss what to look for in a vendor if you need a partner to help you.

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Local SEO for Franchises: 6 Ways to Improve Your Google Search Visibility

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses. No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go. Consider these statistics:

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