What Are Pillar Pages? 10x Content and Resource Pillars Explained (with Examples)
Pillar pages have become a popular content format and the subject of experimentation and discussion among content marketers. Maybe your colleagues have talked about them. Maybe you’ve been tasked with writing one. Or maybe you’ve come across articles discussing their virtues and where they fit into your marketing mix.
But pinning down a satisfying definition of exactly what a pillar page is—in a way that's genuinely helpful for creating one—can be tough to find. There's tons on perspectives floating around the web.
So at the risk of adding more noise to an already loud conversation, we've kept it short and simple.
Read on for a functional definition of a modern pillar pages and learn how the concept has expanded to included several varieties of pillar pages.