SEO Lead Generation: How to Drive and Convert Qualified Search Engine Traffic
It’s safe to say that lead generation is a top priority (and challenge) for most marketers this year.
Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.
The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.
- 70% of B2B buyers already know what they need before contacting a sales representative
- 74% of B2B buyers report researching at least half of their work purchases online
Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.