Effective B2B Keyword Research: How to Attract Qualified Traffic

When a business sets out to use SEO (search engine optimization) for the first time, it often  runs into an immediate problem: how to pick the right keywords to pursue.

Teams know they need keyword targets, but how do they determine which ones are the best for each of their pages?

In this article, we lay out a process for determining the type of keywords that can attract high-value, qualified prospects to your web pages.


What are keywords?

Keywords are words and phrases that people use to search for things in a search engine.

When someone wants to answer a question or find a product, service, business, or website, they type a query into the search bar, like “accounting services madison wi,” then hit enter.

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