Asking for Reviews for Local Businesses in 2021: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey, 94% of consumers said they were more likely to use a business if they had positive reviews, and 92% less likely if they had negative reviews.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals.

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