Madison Marketing Group Blog

8 Ways to Refresh Your Digital Marketing Strategy in 2023

In digital marketing, some things change fast.

Businesses are investing more in digital, and customers are showing a preference toward increasingly digital and personalized experiences, as well as fast service that enables them to engage on their time.

These trends lend themselves perfectly to inbound marketing—inviting marketers to provide content and advertising that is increasingly tailored to individual consumers or accounts.

Read More

Inbound Marketing Agency Pricing in 2023

If you’ve never outsourced your marketing before, or have gotten burned in the past, the world of digital marketing agencies can be challenging to navigate: dramatically different rates, various pricing models, vague offerings, and confusing terms. . .

Here, we’ll try to demystify these areas and give you an idea of 1) how agencies price their services, and 2) rough price estimates for how much you should expect to spend.

Disclaimer! We are a digital marketing agency that loves getting new clients as much as the next business. At the same time, we’ve found that our best clients are businesses that actively need the specific services we provide, so we’ll strive to provide helpful information you can use, whether or not you decide to work with us.

Read More

Asking for Reviews for Local Businesses in 2023: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey:

  • Only 3% would consider a business with an average rating of 2 or fewer stars.
  • 77% of participants always or regularly read reviews when searching for a local businesses.
  • 81% of participants used Google to evaluate local businesses.
  • 62% of participants think they've seen a fake review.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.

Read More

Organic SEO Services in 2023: What You Get and How it Works

If you know your website needs to perform better organically in search, but don’t have the tools, time, or expertise to make that happen yourself, you’ll likely seek out an SEO service to help.

Consultancies, freelancers, and agencies offer all kinds of services to help you occupy top spots in an important topic and keyword areas. If you’re not sure what exactly these services are, how they work, or whether they’re worth it, then this is the post for you.

Read More

Quick tips for B2B email marketing optimization In 2023

Email marketing is alive and well.

According to the Content Marketing Institute, “87% of B2B marketers say email is one of their top free organic distribution channels” as of 2020 (via HubSpot).

Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today. That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.

Read More

5 Ways Small Businesses in Madison, WI, can Increase Local Search Ranking in 2023

In the last decade or so, local small businesses have experienced a fundamental shift in the way customers find them.

Print advertising, yellow page listings, and outdoor advertising—while still relevant in some cases—have gone by the wayside.

In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.

However, between the pandemic and advances in technology, things have changed again, and will continue to do so whether or not local businesses are prepared.

Read More