Madison Marketing Group Blog

Audrey Campbell, Content Marketing Specialist

Audrey Campbell, Content Marketing Specialist

Audrey Campbell has worked in the digital marketing industry for 2 years. Outside of the office, she enjoys drawing, hiking, and studying Japanese.

Quick tips for B2B email marketing optimization In 2021

Email marketing is alive and well in 2021.

According to HubSpot, “73% of millennials prefer communications from businesses to come via email,” and “87% of B2B marketers say email is one of their top free organic distribution channels” as of 2020 (CMI via HubSpot).

Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today. That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.

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Organic SEO Services in 2021: What You Get and How it Works

If you know your website needs to perform better organically in search, but don’t have the tools, time, or expertise to make that happen yourself, you’ll likely seek out an SEO service to help.

Consultancies, freelancers, and agencies offer all kinds of services to help you occupy top spots in an important topic and keyword areas. If you’re not sure what exactly these services are, how they work, or whether they’re worth it, then this is the post for you.

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Inbound Marketing Agency Pricing in 2021

If you’ve never outsourced your marketing before, or have gotten burned in the past, the world of digital marketing agencies can be challenging to navigate: dramatically different rates, various pricing models, vague offerings, and confusing terms. . .

Here, we’ll try to demystify these areas and give you an idea of 1) how agencies price their services, and 2) rough price estimates for how much you should expect to spend.

Disclaimer! We are a digital marketing agency that loves getting new clients as much as the next business. At the same time, we’ve found that our best clients are businesses that actively need the specific services we provide, so we’ll strive to provide helpful information you can use, whether or not you decide to work with us.

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B2B Video Marketing Guide: Getting Started with Affordable, Engaging Video for Your Business

Over the last few years, B2B video marketing has steadily grown in popularity. In its 2021 Video Benchmark Report, the business video platform Vidyard reported a 135% increase in overall video creation between 2019 and 2020 based on its own survey data.

The continued rise in video adoption raises all kinds of questions for marketers who are somewhat daunted by video, yet intrigued by its possibilities:

  • How important is video marketing for B2Bs, and is it an effective strategy?
  • What are examples of amazing B2B videos?
  • How do I get started with video marketing?
  • Where does it fit in?

And countless more.

Here, we attempt to answer these questions, and a few more, to help you figure out whether video offers opportunities for your business, and how you can get started if it does.

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How to Select Keywords for Your B2B Website: A Simple Explanation

When a business sets out to use SEO (search engine optimization) for the first time, it often  runs into an immediate problem: how to pick the right keywords to pursue.

Teams know they need keyword targets, but how do they determine which ones are the best for each of their pages?

In this article, we lay out a process for determining the type of keywords that can attract high-value, qualified prospects to your web pages.

What are keywords?

Keywords are words and phrases that people use to search for things in a search engine.

When someone wants to find something in a search engine, such as a specific product or service, or simply an answer to a question, they type a query into the search bar, like “accounting services madison wi,” and hit enter.

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SEO Lead Generation: How to Drive and Convert Qualified Search Engine Traffic

It’s safe to say that lead generation is a top priority (and challenge) for most marketers in 2021.

Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.

The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.

When you consider that 70% of B2B buyers already know what they need before contacting a sales representative and 74% of B2B buyers report researching at least half of their work purchases online, it's easy to see why so many B2Bs use content marketing as the means of seizing on their SEO opportunity to attract and convert leads.

Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.  

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The Inbound Methodology Explained

You’ve probably heard terms like “inbound marketing,” “content marketing,” and “digital marketing” tossed around but didn’t know precisely what they meant or the methodology behind those strategies.

In this article, we’re going to dig into what inbound marketing is, how it works, and how it differs from traditional or “outbound” marketing.

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How to Refine Your B2B Buyer Personas

A lot can change in a few years. Maybe your company rolled out new products. Maybe it shifted its focus on particular services — or finds itself serving different customers. No matter what’s changed, your marketing strategy needs to evolve accordingly. An important part of that evolution may be updating your buyer personas.

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B2B Marketing KPIs: What They Are and 10 You Should be Tracking

What are B2B marketing KPIs?

As a B2B marketer, you know that your job contributes to the bottom line. The best B2B marketing campaigns generate qualified leads that can eventually be handed off to sales. Leads convert into customers, which result in sales revenue and profit.

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How to Conduct a Competitor Content Analysis: a Step-by-step Guide

You’re in the middle of planning content. If you’re already overwhelmed with keywords, topics, and content ideas, analyzing your competitors’ content might seem like one more tedious process.

However, researching your competitors is an opportunity to uncover their strengths and weaknesses and identify topics they either haven’t written about or haven’t written about well. With this juicy intel, you can seize open opportunities and beat competitors out of search positions by arming the audience with more or better information.

Here’s how to do it:

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