Madison Marketing Group Blog

Audrey Campbell, Content Marketing Specialist

Audrey Campbell, Content Marketing Specialist

Audrey Campbell has worked in the digital marketing industry for 3 years. Outside the office, she enjoys drawing & hiking.

How to Fire an Agency: Healthy Break Up Tactics

Ending a relationship with an agency can be disruptive and emotionally draining, and if you’re not careful, could land you in an unfavorable position. Fortunately, there are measures you can take to protect your business, end things gracefully, and stay on the high road.

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Should I Switch Digital Marketing Agencies? When to Stay and When to Go

Many companies have been there: You’ve been working with an agency for a few months, or even years. The agency can’t provide quantitative results from their work, doesn’t tell you what they’re doing, or constantly ignores calls and emails.

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How to Choose A Good Web Design and Development Agency for Your B2B: Where to Look, What to Ask, and What to Know in Advance

Finding the right partner for your B2B company website build or redesign project can be tricky and leave you trying to sift the wheat from the chaff at each stage of the research process.

In this post, we’ll address need-to-knows from where to look for a great provider to narrowing down your list of prospective partners, to finding a great fit.

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The Benefits of SEO for Manufacturing Companies

If you’re building a new, modern website for your manufacturing company or refreshing an existing one, you have a golden opportunity to capitalize on the benefits of Search Engine Optimization (SEO). SEO involves a broad set of strategies used to make websites more visible in search engine results pages.

But for many manufacturers, the main value of well-executed SEO is that an improved website can be used to better generate leads. From there, if you want to try other digital marketing tactics, like pay-per-click search ads (PPC) or content creation, you will have a steady foundation to build upon.

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20 Manufacturing Website Design Examples & Best Practices (2022)

In 2022, your manufacturing company’s website can be a primary channel through which prospects find your solutions.

According to Matt Danford of Modern Machine Shop, manufacturers with a higher number of customers that are actively under contract—not surprisingly—earn more revenue.

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No Physical Address, No Service: 5 Common Google Business profile (Google My Business) Questions Answered

When you search for a local business like yours on Google, what’s the first thing that comes up?

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Quick tips for B2B email marketing optimization In 2022

Email marketing is alive and well.

According to the Content Marketing Institute, “87% of B2B marketers say email is one of their top free organic distribution channels” as of 2020 (via HubSpot).

Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today. That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.

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Organic SEO Services in 2022: What You Get and How it Works

If you know your website needs to perform better organically in search, but don’t have the tools, time, or expertise to make that happen yourself, you’ll likely seek out an SEO service to help.

Consultancies, freelancers, and agencies offer all kinds of services to help you occupy top spots in an important topic and keyword areas. If you’re not sure what exactly these services are, how they work, or whether they’re worth it, then this is the post for you.

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Inbound Marketing Agency Pricing in 2022

If you’ve never outsourced your marketing before, or have gotten burned in the past, the world of digital marketing agencies can be challenging to navigate: dramatically different rates, various pricing models, vague offerings, and confusing terms. . .

Here, we’ll try to demystify these areas and give you an idea of 1) how agencies price their services, and 2) rough price estimates for how much you should expect to spend.

Disclaimer! We are a digital marketing agency that loves getting new clients as much as the next business. At the same time, we’ve found that our best clients are businesses that actively need the specific services we provide, so we’ll strive to provide helpful information you can use, whether or not you decide to work with us.

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B2B Video Marketing Guide: Get Started with Affordable, Engaging Video

Over the last few years, B2B video marketing has steadily grown in popularity. In its 2021 Video Benchmark Report, the business video platform Vidyard reported a 135% increase in overall video creation between 2019 and 2020 based on its own survey data.

The continued rise in video adoption raises all kinds of questions for marketers who are somewhat daunted by video, yet intrigued by its possibilities:

  • How important is video marketing for B2Bs, and is it an effective strategy?
  • What are examples of amazing B2B videos?
  • How do I get started with video marketing?
  • Where does it fit in?

And countless more.

Here, we attempt to answer these questions, and a few more, to help you figure out whether video offers opportunities for your business, and how you can get started if it does.

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