Madison Marketing Group Blog

Katie Cartwright, Inbound Marketing Manager

Katie Cartwright, Inbound Marketing Manager

Katie Cartwright has worked in the digital marketing industry for 8 years, developing expertise in inbound strategies, automation, and local business marketing. Outside of the office, she enjoys spending time with family, being outdoors (except in winter), and quilting.

How We Helped The FDA Group Increase Five-Year Sales Revenue by 317% and Achieve 37x Marketing ROI In 2020

As a digital marketing agency, we’ve learned that inbound marketing works across different industries and for different companies. But we also realize that different industries, companies, and target buyers are all different in how they can find the most success with inbound marketing.

We don’t follow a formulaic approach to put our clients on the path to success. Clients who partner with us end up with a strategic, tailored digital marketing plan built on a firm understanding of the client’s persona, goals, and digital needs.

Read on to learn how we helped one client, The FDA Group, exceed their goals through inbound marketing using HubSpot.

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What Should You Include in your Company Newsletter?

I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:

  • Too many emails!
  • Too salesy!
  • Boring content
  • And the worst - all of the above

It’s pretty easy to figure out what we don’t like from company newsletters, but determining how to write a newsletter that people want to read can be a little trickier.

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3 Ways Franchisors Can Develop A Unique Brand Identity and Voice

What makes your franchise stand out? If you don’t know, that’s a problem.

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4 Steps to Building a Successful Digital Marketing Strategy

There’s no denying that the marketing world is undergoing rapid changes, especially when it comes to digital marketing. It’s no wonder that many companies struggle to keep up. Other companies have trouble finding time to create and manage successful digital marketing strategies because they’re stretched too thin, thinking that having a digital presence everywhere they can is a top priority.

With so many ways to get your company’s message out into the world, and so many people to reach, figuring out a marketing strategy that delivers results for your brand is a challenge, but also essential to the success of your business.

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6 tips for writing a blog post title your audience will click on

This post covers how to write an effective headline with tips you can apply to blog posts, articles, and social media with the intention of earning clicks and generating leads.

Writing a click-worthy title or headline is easier said than done. And generating a lead based off of that click is even more challenging. Read on to learn six things you can do to make your first impression count and keep visitors engaged by providing something worthy of trading their contact information.

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