Over the last few years, B2B video marketing has steadily grown in popularity. In its 2021 Video Benchmark Report, the business video platform Vidyard reported a 135% increase in overall video creation between 2019 and 2020 based on its own survey data.
The continued rise in video adoption raises all kinds of questions for marketers who are somewhat daunted by video, yet intrigued by its possibilities:
- How important is video marketing for B2Bs, and is it an effective strategy?
- What are examples of amazing B2B videos?
- How do I get started with video marketing?
- Where does it fit in?
And countless more.
Here, we attempt to answer these questions, and a few more, to help you figure out whether video offers opportunities for your business, and how you can get started if it does.