It’s safe to say that lead generation is a top priority (and challenge) for most marketers this year.
Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.
The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.
- 70% of B2B buyers already know what they need before contacting a sales representative
- 74% of B2B buyers report researching at least half of their work purchases online
With numbers like these, it's easy to see why so many B2Bs use content marketing as the means of seizing on their SEO opportunity to attract and convert leads.
Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.