Madison Marketing Group Blog

Franchise Website Design: Best Practices & How to Select a Vendor

In 2020, when 86% of consumers rely on the internet to find a local business, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll explore 10 essential practices to help your franchise website hook visitors on the first page they visit. We’ll also explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers. Lastly, we’ll discuss what to look for in a vendor if you need a partner to help you.

Read More

Local SEO for Franchises: How to Improve Your Google Search Visibility

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses. No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go. Consider these statistics:

Read More

5 Quick Fixes To Increase Franchise Landing Page Conversions

Websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential.

If you’re not familiar with landing pages, these are simply the website pages where your visitors can submit their information in exchange for something. That something could be a whitepaper, demo, or promise that you'll contact them directly.

If you’re intent on building a website designed to attract and convert the serious buyers out there, it’s crucial to make sure you’re leading interested visitors to landing pages they can use to take the next step.

Read More

The Landing Page Formula: Solving for Success

Landing pages are all over the web, but very few are actually designed with best practices in mind. Marketers have had years to test and compare all kinds of landing pages to figure what works and what doesn’t and today, we can clearly see the patterns common among the most successful pages out there.

In an effort to nail down exactly how to maximize the probability of getting a conversion on the page, the folks over at marketingexperiments.com analyzed over 10,000 trials of landing page testing in order to identify an optimal landing page "formula.”

Before I go any further, you don’t have to be a whiz at math in order to grasp this and apply it yourself.

Read More

Beating Big Brands to the Top with a Smart SEO Strategy

If you’re a small to mid-sized brand, competing with industry heavyweights online (and elsewhere) can seem like a virtually impossible task. Search for any popular product or service and it doesn’t take long to realize big brands have a chokehold on the basic keywords people are searching for.

Depending on what these keywords are, this big brand dominance can consume the entire front page of results and beyond.

Read More

What to Look for When Hiring an Inbound Marketing Agency

You’re ready to take the plunge and get started with an inbound marketing plan for your company. You've decided the best approach is working with a strategic inbound marketing agency, but what do you look for when hiring an inbound marketing agency?

This post reviews five simple criteria to help you choose the agency that fits best with your company and goals.

Read More

3 Things Your Franchise “About Us” Page Needs To Do

If I were to ask what the most important page on your franchise’s company website is, I’d be willing to bet most companies would respond with either:

  • “Our homepage, of course,” or
  • “Our franchise landing page—that’s where visitors are converting on the site.”

While no one page is far and away more important than others on your website, one that seems to fall by the wayside all too often is the “About Us” page.

Read More

SEO, PPC or Both: Which Is Right For Your Franchise Website?

Want to reach out and present your franchise opportunity to a wider audience of prospective business owners?

Read More

What Should You Include in your Company Newsletter?

I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:

  • Too many emails!
  • Too salesy!
  • Boring content
  • And the worst - all of the above

It’s pretty easy to figure out what we don’t like from company newsletters, but determining how to write a newsletter that people want to read can be a little trickier.

Read More

How to Boost Your PPC Conversion Rate on Franchise Landing Pages

This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.

Read More