Inbound Marketing Blog

Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?

For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into.

Read on to explore both strategies and why it may be beneficial for your B2B company to put both into practice.

If this year's digital marketing strategy looks the same as it did four or five years ago, you're likely missing out on new tools and techniques that have made their way into the modern marketer’s arsenal.

While the core mission of digital marketing remains the same as it always was, changes in how we interact with online content have prompted marketers to find new ways to accomplish their goals.

This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.

Until recently, advertising was a weird taboo for inbound marketers.

As a sensible alternative to the annoying tactics of traditional "outbound" marketing, Inbound veered away from most forms of advertising along with cold calls, purchased email lists and all the other tired methods marketers had clung to for years.

But as it turns out, when we declared the death of the “old way of doing things,” we ended up throwing a few babies out with the bathwater.

Ads didn’t need to be banished outright, they just needed to get a little smarter.