SEO or SEM, Which Works Better for B2B Lead Generation?
Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?
For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into.
Read on to explore both strategies and why it may be beneficial for your B2B company to put both into practice.