Email marketing is alive and well in 2021.
According to HubSpot, “73% of millennials prefer communications from businesses to come via email,” and “87% of B2B marketers say email is one of their top free organic distribution channels” as of 2020 (CMI via HubSpot).
Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today. That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.