Inbound Marketing Blog

Madison Marketing Group

Email Marketing

Asking for Reviews for Local Businesses in 2023: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey:

  • 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019
  • Google is the most trusted review platform across all industries. In 2022, 87% of people used Google to research local businesses (up from 81% in 2021).
  • 98% of people read online reviews for local businesses
  • 76% of consumers “regularly” read online reviews when browsing for local businesses, compared to 77% in 2021
  • 46% of consumers feel that online business reviews are as trustworthy as personal recommendations from friends or family (down from 49% in 2021).

At the same time, a WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.

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Quick tips for B2B email marketing optimization In 2023

Email marketing is alive and well.

  • 95% of marketers felt that email marketing efforts were effective in meeting business goals (HubSpot 2022)
  • 33% of marketers send weekly emails and 26% send emails multiple times per month. (Databox, via HubSpot 2022)
  • According to the Content Marketing Institute, “69% of B2B marketers said they used e-newsletters as a content distribution channel in the last 12 months, and 68% said they used other types of email for this purpose

Email marketing has proven itself to have lasting power as a communication channel that works. But the challenges of email marketing, from dodging spam folders to earning opens and actions, are still plaguing businesses today.

That’s why I compiled this massive list of tips for overcoming these challenges and improving performance.

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