Inbound Marketing Blog

Madison Marketing Group

Email Marketing

Asking for Local Business Reviews in 2021: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving business to your door and for helping your business appear higher in search results. 

According to BrightLocal's annual survey, 94% of consumers said they were more likely to use a business if they had positive reviews, and 92% less likely if they had negative reviews.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals.

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What Should You Include in your Company Newsletter?

I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:

  • Too many emails!
  • Too salesy!
  • Boring content
  • And the worst - all of the above

It’s pretty easy to figure out what we don’t like from company newsletters, but determining how to write a newsletter that people want to read can be a little trickier.

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3 Bad Email Marketing Practices Keeping Readers from Clicking Through

Whether it’s the typical embarrassing relative who shows up during the holidays or the colleague whose jokes simply aren’t funny, we all deal with embarrassing situations that make us uncomfortable.

While strange relatives and cringe worthy co-workers are something we take in stride, you may have a bigger problem on your hands if your teeth clench every time the topic turns to your email marketing results in company meetings.

If you can relate, don’t worry.

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