For businesses focused on selling to a local market, reviews are crucial not only for driving business to your door (as many as 90% of shoppers read reviews before making a purchase), but also for helping your business appear higher up on search results. Having positive, recent reviews can significantly improve your search rankings in your local market.
I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:
- Too many emails!
- Too salesy!
- Boring content
- And the worst - all of the above
It’s pretty easy to figure out what we don’t like from company newsletters, but determining how to write a newsletter that people want to read can be a little trickier.
Whether it’s the typical embarrassing relative who shows up during the holidays or the colleague whose jokes simply aren’t funny, we all deal with embarrassing situations that make us uncomfortable.
While strange relatives and cringe worthy co-workers are something we take in stride, you may have a bigger problem on your hands if your teeth clench every time the topic turns to your email marketing results in company meetings.
If you can relate, don’t worry.