Inbound Marketing Blog

Madison Marketing Group

Franchise Marketing

Franchise Website Design 101: 10 Best Practices for Design & Selecting a Vendor

In 2020, when 86% of consumers rely on the internet to find a local business, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll explore 10 essential practices to help your franchise website hook visitors on the first page they visit. We’ll also explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers. Lastly, we’ll discuss what to look for in a vendor if you need a partner to help you.

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Local SEO for Franchises: 6 Ways to Improve Your Google Search Visibility

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses. No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go. Consider these statistics:

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5 Quick Landing Page Fixes To Increase Franchise Website Conversions

Franchise websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential.

If you’re not familiar with landing pages, these are simply the website pages where your visitors can submit their information in exchange for something. That something could be a whitepaper, demo, or promise that you'll contact them directly.

If you’re intent on building a franchise website designed to attract and convert the serious buyers out there, it’s crucial to make sure you’re leading interested visitors to landing pages they can use to take the next step.

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3 Things Your Franchise “About Us” Page Needs To Do

If I were to ask what the most important page on your franchise’s company website is, I’d be willing to bet most companies would respond with either:

  • “Our homepage, of course,” or
  • “Our franchise landing page—that’s where visitors are converting on the site.”

While no one page is far and away more important than others on your website, one that seems to fall by the wayside all too often is the “About Us” page.

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SEO, PPC or Both: Which Is Right For Your Franchise Website?

Want to reach out and present your franchise opportunity to a wider audience of prospective business owners?

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How to Boost Your PPC Conversion Rate on Franchise Landing Pages

This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.

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Improve Franchise Web Content By Defining Your Ideal Candidate

It’s easier than ever for businesses to design professional-level websites that fit any budget.

What’s more difficult is turning those websites into lead generation tools you can use to grow your franchise.

While great web design is essential for branding and navigation, it’s the site's content that ultimately attracts the attention of search engines and prospective franchisees eager to learn about the opportunity.

Whether you’re building a new franchise website from scratch or looking to make content improvements that push curious visitors into your sales funnel, the first step to creating a franchise content strategy is defining your ideal prospect in full detail.

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Building a Franchise Website Around Lead Conversion: A Checklist

How can you make sure your franchise website is ready for inbound marketing?

Oftentimes, franchisors looking to add new digital marketing tactics mistakenly believe they can simply tack on such strategies to their existing website and achieve optimal inbound marketing success.

But because inbound marketing strategies in particular work to drive targeted traffic to your website and then convert and nurture them all the way until they buy a franchise (and beyond), it is essential that your entire website is set up to enable success before you just start blogging.

This post provides a short checklist to make sure your franchise website is truly inbound-ready.

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How To Improve Sales With Franchise Portals

Whether you’re a salesperson tired of wasting time with tire kickers, or a company director looking for a solution to your sales team’s frustrations, franchise web portals can be a mixed bag of emotions for companies struggling to attract quality leads.

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The First Steps To Online Franchise Reputation and Review Management

Selling franchises isn't what it was years ago. Although referral networks and franchise brokers are still very viable lead generation channels, a new source has taken the top spot. According to Franchise Update’s 2014 Annual Franchise Development report:

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