Inbound Marketing Blog

Madison Marketing Group

Franchise Marketing (2)

Why Landing Pages Are Essential to Converting Quality Franchise Leads

You’ve taken the time to build out your franchise website with a wealth of information you know will attract the serious prospects, but all of that content means very little when there’s no clear next step these buyers can take after getting interested.

I’ve talked about the first vital piece of the conversion puzzle—calls-to-action—and how in many ways, they’re the first step visitors take to becoming a lead.

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3 Marketing Metrics Franchisors Should Be Focusing On

Marketers have struggled to zero in on truly meaningful metrics for years. Before technology made it possible to track and analyze the performance of your marketing efforts, assessing the team’s impact on sales was extremely difficult if not impossible.

Even with all of today’s extremely powerful digital management tools, many franchisors still find themselves in the dark when it comes to metrics that matter. While it may seem trivial, looking at the wrong numbers can mean sticking to ineffective strategies or failing to realize marketing successes when they happen.

Let’s take a closer look at the wrong way to approach reporting as well as three of the most important metrics you should be paying close attention to each month.

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Improving Your Franchise Content Strategy To Generate Qualified Leads

Frustrated with a website that can’t seem to move the needle on franchise sales?

No matter which industry you’re in, marketing a franchise to prospects hungry for the right opportunity requires a unique approach.

Simply put, those who turn to the web to find and research franchisors don’t want another brochure trying to sell them on their offer. They’re looking for an opportunity that speaks to their interests both personally and professionally—a story they can relate to.

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3 Ways Franchisors Can Develop A Unique Brand Identity and Voice

What makes your franchise stand out? If you don’t know, that’s a problem.

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How to Get Your Franchise Team On Board With Inbound Marketing

No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.

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3 Advantages To Outsourcing Your Franchise Content Creation

Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park.

Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job.

But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t fit into the budget.

Whether you’re in a predicament like this, or are simply looking to get the most value out of your franchise content strategy, outsourcing the work to professionals is often beneficial from just about every angle.

Let’s explore three major benefits outsourcing to an experienced digital marketing agency can provide franchisors looking to generate better franchise leads.

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3 Tips For Streamlining The Franchise Sales Process

Whether you’re a new franchise company trying to make the best initial investment possible, or an established brand looking to shift your marketing strategy to better reflect today’s market, there are a number of options available to help make the most of the resources you have.

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