4 Mistakes That Can Hurt Your Franchise PPC Strategy
Pay per click advertising has been a go-to marketing strategy for franchisors looking to sell their opportunity for years.
While it works better for some than others, one of the best things about PPC is that unlike other components of content marketing, which involve lengthy periods of planning and discovery, pay per click only requires you to know what serious buyers are searching for on search engines.
Eye-catching headlines, concise one-sentence summaries, and wisely chosen keywords can be very effective when combined with an equally attractive and compelling landing page on your company website.
In addition to being relatively straightforward, PPC can be cost effective when done correctly.
Whether you’re putting a PPC strategy together for the first time or haven’t touched it since you turned on your campaign, here are a few things to be mindful of if you’re not seeing your ads gain traction.