Inbound Marketing Blog

Madison Marketing Group

Law Firm Marketing

4 Mistakes That Can Hurt Your Franchise PPC Strategy

Pay per click advertising has been a go-to marketing strategy for franchisors looking to sell their opportunity for years. While it works better for some than others, one of the best things about PPC is that unlike other components of content marketing, which involve lengthy periods of planning and discovery, pay per click only requires you to know what serious buyers are searching for on search engines.

Eye-catching headlines, concise one-sentence summaries, and wisely chosen keywords can be very effective when combined with an equally attractive and compelling landing page on your company website.

In addition to being relatively straightforward, PPC can be very cost effective when done correctly. Whether you’re putting a PPC strategy together for the first time, or haven’t touched it since your first put your first campaign in place, there are a few things to be mindful of if you’re not seeing your ads gain traction.

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Tracking Inbound Marketing ROI in the Legal Industry

Inbound marketing results in the legal industry can be difficult to track accurately.

From the client's perspective, choosing a lawyer relies heavily on in-person meetings and consultations to result in a final sale. While digital tactics can be great for leading prospects to an attorney’s office, it doesn't mean closed deals.

With that said, there are two marketing ROI formulas relevant to legal professionals, and the formula your law firm will use depends on which services you offer and your target clientele.

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