It’s safe to say that lead generation is a top priority (and challenge) for most marketers in 2021.
Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.
The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.
When you consider that 70% of B2B buyers already know what they need before contacting a sales representative and 74% of B2B buyers report researching at least half of their work purchases online, it's easy to see why so many B2Bs use content marketing as the means of seizing on their SEO opportunity to attract and convert leads.
Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.