Inbound Marketing Blog

Madison Marketing Group

Lead Generation

SEO Lead Generation: How to Drive and Convert Qualified Search Engine Traffic

It’s safe to say that lead generation is a top priority (and challenge) for most marketers in 2021.

Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.

The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.

When you consider that 70% of B2B buyers already know what they need before contacting a sales representative and 74% of B2B buyers report researching at least half of their work purchases online, it's easy to see why so many B2Bs use content marketing as the means of seizing on their SEO opportunity to attract and convert leads.

Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.  

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How to Calculate Inbound Marketing ROI

In today's data-driven, online world, it's never been easier to track the return on investment (ROI) for your marketing campaigns, channels, and tactics. That said, it still requires some level of comfort with numbers and data analysis.

In this post, we'll take a deep dive on those numbers, and provide some guidance on tracking ROI specifically for inbound marketing, a marketing philosophy that promises greater measurability than ever before.

Before we do that, let's briefly define inbound marketing and discuss how it differs from traditional marketing tactics.

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3 Tips For Streamlining The Franchise Sales Process

Whether you’re a new franchise company trying to make the best initial investment possible, or an established brand looking to shift your marketing strategy to better reflect today’s market, there are a number of options available to help make the most of the resources you have.

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