In the last decade, local small businesses have experienced a fundamental shift in the way customers find them.
Print advertising, yellow page listings, and outdoor advertising - while still relevant in some cases - have gone by the wayside.
In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.
However, those tactics are no longer enough. Things have changed again, and will continue to do so whether or not local businesses are prepared.