Inbound Marketing Blog

Madison Marketing Group

Local Business Marketing

Local SEO for Franchises: 6 Ways to Improve Your Google Search Visibility

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses. No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go. Consider these statistics:

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Asking for Local Business Reviews in 2020: The Owner's Guide

For businesses focused on selling to a local market, reviews are crucial not only for driving business to your door (as many as 90% of shoppers read reviews before making a purchase), but also for helping your business appear higher up on search results. Having positive, recent reviews can significantly improve your search rankings in your local market.

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How to Write an About Us Page that Creates Brand Loyalty

Let’s set the scene:

Your company recently committed to focusing on an inbound marketing strategy, including a much-needed website revamp. In keeping with the inbound methodology, you are busy writing new web content that focuses on solving your potential customers’ problems rather than positioning information about your company and products or services at the forefront. But then you run into a problem...if you don’t put the focus on talking about your company, how are your potential customers going to build trust in you and how are you going to stand out from your competition?

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5 Ways Small Businesses Can Increase Local Search Ranking in 2019

In the last decade, local small businesses have experienced a fundamental shift in the way customers find them.

Print advertising, yellow page listings, and outdoor advertising - while still relevant in some cases - have gone by the wayside.

In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.

However, those tactics are no longer enough. Things have changed again, and will continue to do so whether or not local businesses are prepared.

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