Inbound Marketing Blog

Madison Marketing Group

Local Business Marketing

Asking for Reviews for Local Businesses in 2022: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey:

  • Only 3% would consider a business with an average rating of 2 or fewer stars.
  • 77% of participants always or regularly read reviews when searching for a local businesses.
  • 81% of participants used Google to evaluate local businesses.
  • 62% of participants think they've seen a fake review.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.

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5 Ways Small Businesses in Madison, WI, can Increase Local Search Ranking in 2022

In the last decade or so, local small businesses have experienced a fundamental shift in the way customers find them.

Print advertising, yellow page listings, and outdoor advertising—while still relevant in some cases—have gone by the wayside.

In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.

However, between the pandemic and advances in technology, things have changed again, and will continue to do so whether or not local businesses are prepared.

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No Physical Address, No Service: 5 Common Google Business profile (Google My Business) Questions Answered

When you search for a local business like yours on Google, what’s the first thing that comes up?

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Local SEO for Franchises: How to Improve Your Google Search Visibility

SEO and franchises

In the past few decades, the internet and growing popularity of smartphones has changed the way people shop at local businesses. No longer chained to a desktop, Americans are free to research local businesses and make purchasing decisions on the go. Consider these statistics:

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