Inbound Marketing Blog

Companies across all industries are trading out traditional outbound marketing strategies for inbound marketing techniques. Why? Traditional tactics don’t work the way they used to. Outbound marketing (generally) is interruptive. Billboards, cold calls, and mailings send a message, sure, but it is one that falls on many closed ears.

Though outbound techniques allow companies to reach a large audience (you can’t miss a billboard), it’s not guaranteed to be the right audience. The random passer-by or bored channel changer is, more often than not, uninterested in the message they see.

Inbound marketing is designed to attract customers who are interested, to reach only those who want to buy. By honing in on this audience you can save your company some serious time and money.

Here are 4 ways to reach the right customer:

Whether it’s the typical embarrassing relative who shows up during the holidays or the colleague whose jokes simply aren’t funny, we all deal with embarrassing situations that make us uncomfortable.

While strange relatives and cringe worthy co-workers are something we take in stride, you may have a bigger problem on your hands if your teeth clench every time the topic turns to your email marketing results in company meetings.

If you can relate, don’t worry.

No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.

Inbound marketing vs. outbound marketing, via Scott Fasser at optify.net