Inbound Marketing Blog

Madison Marketing Group

Pillar Pages

8 Ways to Refresh Your Digital Marketing Strategy in 2021

In digital marketing, some things change fast. That's doubly true during a global pandemic.

Businesses are investing more in digital, and customers are showing a preference toward increasingly digital and personalized experiences, as well as fast service that enables them to engage on their time.

These trends lend themselves perfectly to inbound marketing—inviting marketers to provide content and advertising that is increasingly tailored to individual consumers or accounts.

In this article, we’ve updated the advice we originally provided in 2019 and added new strategies to help you refresh your digital marketing efforts for 2021.

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How to Make a Pillar Page: Creating 10x Content Pillars

Pillar pages are a great tool to organize and plan future content as well as improve SEO and the user experience of your site by giving both searchers and Google what they want.

Thinking about writing a pillar page for the first time and don’t know where to start? Here, we’ll walk you through the process of making 10x content pillars, from laying a foundation of research to launching your page.

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What Are Pillar Pages? 10x Content and Resource Pillars Explained (with Examples)

Pillar pages have become a popular content format and the subject of experimentation and discussion among content marketers. Maybe your colleagues have talked about them. Maybe you’ve been tasked with writing one. Or maybe you’ve come across articles discussing their virtues and where they fit into your marketing mix.

But pinning down a satisfying definition of exactly what a pillar page is—in a way that's genuinely helpful for creating one—can be tough to find. There's tons on perspectives floating around the web.

So at the risk of adding more noise to an already loud conversation, we've kept it short and simple.

Read on for a functional definition of a modern pillar pages and learn how the concept has expanded to included several varieties of pillar pages.

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How to Write Effective Website Copy: A 4-Point Checklist

Writing website copy for your business can be a challenge. With constantly changing recommendations for SEO (search engine optimization) and the need to provide a modern and valuable experience for your website visitors, it can be hard to know where to begin.

This post covers four basic best practices to follow when planning and writing copy for your website. And while Google's recommendations for smaller search signals are always fluctuating, you can rest assured that these tips are in line with the bigger picture of how your customers search for, explore, and find businesses online.

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How to Put Value Back in Your Value Proposition

If you feel anything but confident in your value proposition, it's worth revisiting.

Great value propositions offer a clear, concise and compelling answer to a seemingly simple question: Why should people buy from you?

From your perspective, the answer may seem obvious. But in this case, obvious answers are rarely the best. It can take some serious work to arrive at a great value proposition.

To save you time trying to figure out what's missing from yours, we highlighted the common patterns present in the best ones out there to show you what's powering their success.

Here's some recommendations based on we found works best.

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How to Identify Your Buyer Persona

Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?

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