Asking for Reviews for Local Businesses in 2022: The Owner's Guide
For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results.
According to BrightLocal's annual survey, 94% of consumers said they were more likely to use a business if they had positive reviews, and 92% less likely if they had negative reviews.
At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals.