For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results.
According to BrightLocal's annual survey:
- Only 3% would consider a business with an average rating of 2 or fewer stars.
- 77% of participants always or regularly read reviews when searching for a local businesses.
- 81% of participants used Google to evaluate local businesses.
- 62% of participants think they've seen a fake review.
At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.