Inbound Marketing Blog

Madison Marketing Group

Reputation Management

Asking for Local Business Reviews in 2020: The Owner's Guide

For businesses focused on selling to a local market, reviews are crucial not only for driving business to your door (as many as 90% of shoppers read reviews before making a purchase), but also for helping your business appear higher up on search results. Having positive, recent reviews can significantly improve your search rankings in your local market.

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How to Write an About Us Page that Creates Brand Loyalty

Let’s set the scene:

Your company recently committed to focusing on an inbound marketing strategy, including a much-needed website revamp. In keeping with the inbound methodology, you are busy writing new web content that focuses on solving your potential customers’ problems rather than positioning information about your company and products or services at the forefront. But then you run into a problem...if you don’t put the focus on talking about your company, how are your potential customers going to build trust in you and how are you going to stand out from your competition?

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The First Steps To Online Franchise Reputation and Review Management

Selling franchises isn't what it was years ago. Although referral networks and franchise brokers are still very viable lead generation channels, a new source has taken the top spot. According to Franchise Update’s 2014 Annual Franchise Development report:

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