Inbound Marketing Blog

For businesses selling to a local market, reviews are crucial for driving business to your door and for helping your business appear higher in search results. 

According to BrightLocal's annual survey, 94% of consumers said they were more likely to use a business if they had positive reviews, and 92% less likely if they had negative reviews.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals.

Selling franchises isn't what it was years ago. Although referral networks and franchise brokers are still very viable lead generation channels, a new source has taken the top spot. According to Franchise Update’s 2014 Annual Franchise Development report: