Asking for Reviews for Local Businesses in 2022: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey:

  • Only 3% would consider a business with an average rating of 2 or fewer stars.
  • 77% of participants always or regularly read reviews when searching for a local businesses.
  • 81% of participants used Google to evaluate local businesses.
  • 62% of participants think they've seen a fake review.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.

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