“Man, these leads stink, none of them close,” says the salesperson.
“Sales keeps dropping the ball on all our leads - it’s all credit and no blame with them,” says the marketer.
You’ve seen it before––the age-old divide between the sales and marketing. It’s a feud that can grind your company’s growth to a halt if both teams can’t get on the same page and work in harmony.
According to LinkedIn in 2020, "87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth."
With the task of driving new business clearly resting on the shoulders of both teams, the question then becomes: How do you bridge the gap and bring these two sides together for long-term alignment that has a measurable impact on your bottom line?