Inbound Marketing Blog

Madison Marketing Group

Search Engine Optimization

The Benefits of SEO for Manufacturing Companies

If you’re building a new, modern website for your manufacturing company or refreshing an existing one, you have a golden opportunity to capitalize on the benefits of Search Engine Optimization (SEO). SEO involves a broad set of strategies used to make websites more visible in search engine results pages.

But for many manufacturers, the main value of well-executed SEO is that an improved website can be used to better generate leads. From there, if you want to try other digital marketing tactics, like pay-per-click search ads (PPC) or content creation, you will have a steady foundation to build upon.

Read More

Asking for Reviews for Local Businesses in 2022: The Owner's Guide

For businesses selling to a local market, reviews are crucial for driving customers to your door and helping you appear higher in search results. 

According to BrightLocal's annual survey:

  • Only 3% would consider a business with an average rating of 2 or fewer stars.
  • 77% of participants always or regularly read reviews when searching for a local businesses.
  • 81% of participants used Google to evaluate local businesses.
  • 62% of participants think they've seen a fake review.

At the same time, a recent WhiteSpark survey acknowledged the importance of certain review factors as important local SEO ranking signals, particularly for appearing in results based on your Google Business Profile.

Read More

5 Ways Small Businesses in Madison, WI, can Increase Local Search Ranking in 2022

In the last decade or so, local small businesses have experienced a fundamental shift in the way customers find them.

Print advertising, yellow page listings, and outdoor advertising—while still relevant in some cases—have gone by the wayside.

In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.

However, between the pandemic and advances in technology, things have changed again, and will continue to do so whether or not local businesses are prepared.

Read More

8 Ways to Refresh Your Digital Marketing Strategy in 2022

In digital marketing, some things change fast. That's doubly true during a global pandemic.

Businesses are investing more in digital, and customers are showing a preference toward increasingly digital and personalized experiences, as well as fast service that enables them to engage on their time.

These trends lend themselves perfectly to inbound marketing—inviting marketers to provide content and advertising that is increasingly tailored to individual consumers or accounts.

In this article, we’ve updated the advice we originally provided in 2019, 2020, and 2021 and added new strategies to help you refresh your digital marketing efforts for 2022.

Read More

Organic SEO Services in 2022: What You Get and How it Works

If you know your website needs to perform better organically in search, but don’t have the tools, time, or expertise to make that happen yourself, you’ll likely seek out an SEO service to help.

Consultancies, freelancers, and agencies offer all kinds of services to help you occupy top spots in an important topic and keyword areas. If you’re not sure what exactly these services are, how they work, or whether they’re worth it, then this is the post for you.

Read More

How to Select Keywords for Your B2B Website: A Simple Explanation

When a business sets out to use SEO (search engine optimization) for the first time, it often  runs into an immediate problem: how to pick the right keywords to pursue.

Teams know they need keyword targets, but how do they determine which ones are the best for each of their pages?

In this article, we lay out a process for determining the type of keywords that can attract high-value, qualified prospects to your web pages.

What are keywords?

Keywords are words and phrases that people use to search for things in a search engine.

When someone wants to find something in a search engine, such as a specific product or service, or simply an answer to a question, they type a query into the search bar, like “accounting services madison wi,” and hit enter.

Read More

SEO Lead Generation: How to Drive and Convert Qualified Search Engine Traffic

It’s safe to say that lead generation is a top priority (and challenge) for most marketers in 2021.

Recent HubSpot reporting reveals that 61% of marketers rank lead generation as their number one challenge.

The same report also finds that the company website is still the most-used marketing channel for lead generation and roughly 55% of marketers consider search engine optimization (SEO) either “very important” or “extremely important” to their overall marketing strategy.

When you consider that 70% of B2B buyers already know what they need before contacting a sales representative and 74% of B2B buyers report researching at least half of their work purchases online, it's easy to see why so many B2Bs use content marketing as the means of seizing on their SEO opportunity to attract and convert leads.

Here, we lay out a series of steps you can take to improve your rankings in search and capture high-quality leads.  

Read More

B2B SEM or SEO, Which Works Better for Lead Generation?

Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?

For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into.

Read on to explore both strategies and why it may be beneficial for your B2B company to put both into practice.

Read More

How to Write a Pillar Page: Creating 10x Content Pillars

Pillar pages are a great tool to organize and plan future content as well as improve SEO and the user experience of your site by giving both searchers and Google what they want.

Thinking about writing a pillar page for the first time and don’t know where to start? Here, we’ll walk you through the process of making 10x content pillars, from laying a foundation of research to launching your page.

Read More

What Are Pillar Pages? 10x Content and Resource Pillars Explained (with Examples)

Pillar pages have become a popular content format and the subject of experimentation and discussion among content marketers. Maybe your colleagues have talked about them. Maybe you’ve been tasked with writing one. Or maybe you’ve come across articles discussing their virtues and where they fit into your marketing mix.

But pinning down a satisfying definition of exactly what a pillar page is—in a way that's genuinely helpful for creating one—can be tough to find. There's tons on perspectives floating around the web.

So at the risk of adding more noise to an already loud conversation, we've kept it short and simple.

Read on for a functional definition of a modern pillar pages and learn how the concept has expanded to included several varieties of pillar pages.

Read More