3 Inbound-Friendly Alternatives To The Traditional 404 Page

If your business sells products online, you likely have a lot of expired content and therefore a handful of 404'd pages. This can be troublesome, as 404 pages have the potential to turn visitors away from your site. A viewer who gets a 404 error when perusing your content may be encouraged to close the tab or leave your site altogether.

The traditional 404 error also damages your site's SEO potential. Google and other search engines have limits on the amount of pages they can crawl on a given site. If you have pages that redirect to a 404, you're wasting your crawl allowance.

Thankfully, Stephanie Chang at Moz put together a detailed guide on how to effectively deal with expired content. While the guide is worth checking out, I've summarized three options for dealing with expired content below:

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