Inbound Marketing Blog

Madison Marketing Group

Search Engine Optimization (2)

Why Don't I See My Website When I Do a Google Search?

Why don't I see my website when I do a Google search?

For such a simple question, the answer sure is hard to nail down.

Google processes 40,000 of our searches per second worldwide, but even the most seasoned search engine optimization (SEO) experts among us can't predict how the search results are ranked any better than a coin flip.

That said, learning the basics of search engine functionality and a bit about how people use search engines will give you a better understanding of the context of the answer to your question, if not the answer itself.

Here's what we do know about Google search, and some possible answers to the question at the top of this post:

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5 Ways Small Businesses Can Increase Local Search Ranking in 2019

In the last decade, local small businesses have experienced a fundamental shift in the way customers find them.

Print advertising, yellow page listings, and outdoor advertising - while still relevant in some cases - have gone by the wayside.

In their place, we have the most advanced discovery engine ever created: the internet. Savvy local business owners shifted with their customers, prioritizing increasing local search ranking via engine optimization (SEO), conducting internet advertising, and participating in social media.

However, those tactics are no longer enough. Things have changed again, and will continue to do so whether or not local businesses are prepared.

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3 Inbound-Friendly Alternatives To The Traditional 404 Page

If your business sells products online, you likely have a lot of expired content and therefore a handful of 404'd pages. This can be troublesome, as 404 pages have the potential to turn visitors away from your site. A viewer who gets a 404 error when perusing your content may be encouraged to close the tab or leave your site altogether.

The traditional 404 error also damages your site's SEO potential. Google and other search engines have limits on the amount of pages they can crawl on a given site. If you have pages that redirect to a 404, you're wasting your crawl allowance.

Thankfully, Stephanie Chang at Moz put together a detailed guide on how to effectively deal with expired content. While the guide is worth checking out, I've summarized three options for dealing with expired content below:

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