Dec 23, 2020
A lot can change in a few years. Maybe your company rolled out new products. Maybe it shifted its focus on particular services — or finds itself serving different customers. No matter what’s changed, your marketing strategy needs to evolve accordingly. An important part of that evolution may be updating your buyer personas.
Mar 20, 2020
The knowledge of yourself will preserve you from vanity. - Miguel de Cervantes
I'll be the first to admit it: I'm as guilty as anyone on focusing on digital metrics that paint a pretty picture, instead of those that provide real, actionable knowledge.
It's an easy habit to fall into, especially when the knowledge to be gained may not necessarily be something your boss wants to hear.
But here's the good news: as digital marketers, we have access to a wealth of data about how prospects and customers are interacting with our digital spaces. If you can get bad data, you can get good data, too.