Inbound Marketing Blog

Madison Marketing Group

Social Media Marketing & Management

How to Refine Your B2B Buyer Personas

A lot can change in a few years. Maybe your company rolled out new products. Maybe it shifted its focus on particular services — or finds itself serving different customers. No matter what’s changed, your marketing strategy needs to evolve accordingly. An important part of that evolution may be updating your buyer personas.

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5 Digital Metrics That Are Only Serving Your Vanity

The knowledge of yourself will preserve you from vanity. - Miguel de Cervantes

I'll be the first to admit it: I'm as guilty as anyone on focusing on digital metrics that paint a pretty picture, instead of those that provide real, actionable knowledge.

It's an easy habit to fall into, especially when the knowledge to be gained may not necessarily be something your boss wants to hear.

But here's the good news: as digital marketers, we have access to a wealth of data about how prospects and customers are interacting with our digital spaces. If you can get bad data, you can get good data, too.

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Facebook Pages: One or Multiple?

If you're a business with multiple locations (think franchises, restaurants, etc.), you probably found your way to this post because you're wondering one of two things:

1. Should you set up an individual Facebook page for each of your locations? What are the pros and cons of having either one page or multiple Facebook pages for your business?

2. How do you set up multiple Facebook pages for your business?

You're in the right place. Read on to learn the answers to both questions and come away with a better understanding of which direction is right for your business.

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A Brief Introduction to Inbound Social Media Advertising

Until recently, advertising was a weird taboo for inbound marketers.

As a sensible alternative to the annoying tactics of traditional "outbound" marketing, Inbound veered away from most forms of advertising along with cold calls, purchased email lists and all the other tired methods marketers had clung to for years.

But as it turns out, when we declared the death of the “old way of doing things,” we ended up throwing a few babies out with the bathwater.

Ads didn’t need to be banished outright, they just needed to get a little smarter.

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What Types of Content Should I Create for YouTube?

Whether you've been creating YouTube videos for a while, or are just getting started and in need of inspiration, now might be a good time to review the types of content that see the most success on the world's #1 video watching site.

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Facebook Best Practices for Accounting and Financial Firms

It's undeniable that Facebook is a necessary and important part of any digital marketing campaign. With over 2.3 billion users from countries the world over, the potential reach that Facebook gives businesses is irresistible. But there are certain things your firm can do with your Facebook page that will earn the trust of your fans and that will increase visibility and engagement among them.

First, make sure your accounting or financial firm has a business page instead of a personal profile. There are quite a few differences between the two types of pages that will either help or hurt your firm's reputation.

Also, when creating your page, be sure to fill out all the important information about your business, like address, hours, and contact info. Consider what keywords you should be trying to rank for and include them in your business' bio. It's likely that you'll want to rank for "accountant", "financial firm", "accounting firm", and "(your city or local area)".

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Should you outsource your social media strategy?

With all the buzz around social media lately, more small-to-medium sized businesses are feeling pressure to keep up with the latest best practices as it gets more complicated to market a business via social media platforms.

If you don’t have a full understanding of what it takes to properly plan, create, and execute an outstanding social media marketing strategy, keeping your social media marketing in-house can be a missed opportunity to use these high-engagement platforms for lead generation.

This post explores what's needed to set up and maintain a successful social media strategy in-house along with what you can expect when partnering with an agency.

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4 Reasons Why Buying Followers Is Always A Bad Idea

Whenever I see a a site or tweet promising thousands of free followers at a low, low cost, a lot of questions run through my mind.

How do these companies make any money? How could anyone possibly think purchasing Facebook Likes or Twitter followers is a good idea? What value do these people think they're getting? Do they know it's a scam?

I just don't get it. Buying followers can do a whole lot of bad things, but only one (kind of) good thing: making a number on your profile page higher than it was before. In most cases, that's all your paying for: a different number. And the bad things? Here we go ...

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