How to Conduct a Competitor Content Audit: a Step-by-step Guide
You’re in the middle of planning content. If you’re already overwhelmed with keywords, topics, and content ideas, analyzing your competitors’ content might seem like one more tedious process.
However, researching your competitors is an opportunity to uncover their strengths and weaknesses and identify topics they either haven’t written about or haven’t written about well.
With this juicy intel, you can seize open opportunities and beat competitors out of search positions by arming the audience with more or better information.
Here’s how to do it.