Franchise Website Lead Conversion Rate Optimization Checklist: Building a Lead-ready Site
How can you make sure your franchise website is ready for inbound marketing?
Often, franchisors believe they can unleash new marketing tactics on their existing site and achieve optimal inbound marketing success.
This doesn't always work.
Because for inbound marketing to work best, you need to take a holistic approach.
If your website is too slow, for example, people may leave before they have a chance to read your inbound content.
If you website is not secured with an SSL certificate, visitors may hesitate to submit forms on your landing pages.
This post provides a short checklist to ensure your franchise website is truly inbound-ready.