Inbound Marketing Blog

Madison Marketing Group

Website Optimization (2)

4 Mistakes Keeping Visitors From Moving Past Your Homepage

As search engines get better at connecting consumers' questions to companies with answers, it’s up to businesses to create the kinds of websites web-savvy consumers want to explore.

For most traffic coming to your website—especially new visitors—the homepage is your site’s front door, the gateway to the network of “rooms” that makes up your website.

Just like in the real world, no one arrives at your house only to admire the door - they want to go inside. The same is true for websites.

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CTA Button Best Practices

A call-to-action is the copy or graphic used to entice and persuade a website visitor to take a certain action. Well-designed calls to action can dramatically increase conversion rates.

This post examines a few best practices for creating a call-to-action that is sure to get noticed and earn clicks from your visitors.

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