Inbound Marketing Blog

Madison Marketing Group

Working with an Agency

Franchise Website Design 101: 10 Best Practices for Design & Selecting a Vendor

In 2020, when 86% of consumers rely on the internet to find a local business, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll explore 10 essential practices to help your franchise website hook visitors on the first page they visit. We’ll also explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers. Lastly, we’ll discuss what to look for in a vendor if you need a partner to help you.

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What to Look for When Hiring an Inbound Marketing Agency

You’re ready to take the plunge and get started with an inbound marketing plan for your company. You've decided the best approach is working with a strategic inbound marketing agency, but what do you look for when hiring an inbound marketing agency?

This post reviews five simple criteria to help you choose the agency that fits best with your company and goals.

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How We Helped The FDA Group Increase Sales Revenue by 231% and Achieve 30x Marketing ROI in 2016

As a digital marketing agency, we’ve learned that inbound marketing works across different industries and for different companies. But we also realize that different industries, companies, and target buyers are all different in how they can find the most success with inbound marketing.

We don’t follow a formulaic approach to put our clients on the path to success. Clients who partner with us end up with a strategic, tailored digital marketing plan built on a firm understanding of the client’s persona, goals, and digital needs.

Read on to learn how we helped one client, The FDA Group, exceed their goals through inbound marketing using HubSpot.

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The Pros and Cons of Doing Inbound Franchise Marketing In-House

Inbound marketing can work for franchises looking to gain traction when web leads are few and far between, but can be a challenge to implement in-house.

This post will walk through the pros and cons of taking on an inbound marketing program yourself vs. outsourcing it to a dedicated inbound marketing agency.

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3 Advantages To Outsourcing Your Franchise Content Creation

Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park.

Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job.

But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t fit into the budget.

Whether you’re in a predicament like this, or are simply looking to get the most value out of your franchise content strategy, outsourcing the work to professionals is often beneficial from just about every angle.

Let’s explore three major benefits outsourcing to an experienced digital marketing agency can provide franchisors looking to generate better franchise leads.

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Should you outsource your social media strategy?

With all the buzz around social media lately, more small-to-medium sized businesses are feeling pressure to keep up with the latest best practices as it gets more complicated to market a business via social media platforms.

If you don’t have a full understanding of what it takes to properly plan, create, and execute an outstanding social media marketing strategy, keeping your social media marketing in-house can be a missed opportunity to use these high-engagement platforms for lead generation.

This post explores what's needed to set up and maintain a successful social media strategy in-house along with what you can expect when partnering with an agency.

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Hiring A Digital Marketing Agency? Take These Steps To Avoid Getting Burned

Hiring a digital marketing agency shouldn't be a stressful process.

Unfortunately, there are plenty of illegitimate "SEO experts" and "SEO agencies" out there that promise to deliver results and come up short. If you've ever been burned in the past, you're probably wary of hiring another firm to help market your business.

Keeping up with current digital marketing trends can be an all-consuming job that marketing managers or business owners simply don't have the time or experience for, which leads to the need to partner with a trustworthy and performance-backed agency.

With all of the marketing and sales tactics in play, how can you figure out which agency to trust with your business? Read on for four strategies you can use while evaluating an agency to determine if they're a good fit for your business.

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