Inbound Marketing Blog

Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park.

Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels—let alone creating and managing ad campaigns, optimizing your site for SEO, refreshing the design, and doing everything else a modern digital marketing strategy demands—can be a full-time job.

But sometimes hiring a full-time position to tackle all this just doesn’t fit into the budget, prompting franchisors to choose whether they should add new tasks to an existing staff member's plate or outsource them.

Whatever your situation, consider this a buyer's guide that helps you weigh the advantages of each approach to find the best fit for your franchise.

In 2023, when 35% of consumers rely on the internet to find a local business multiple times a week, and visitors judge your site based on aesthetics in just .05 seconds, it’s critical that franchises have a high-functioning website that attracts and engages visitors.

Here, we’ll:

• Explore essential practices to help your franchise website hook visitors on the first page they visit.
• Explain how to ensure a convenient user experience and use SEO best practices to reach more potential customers.
• Discuss what to look for in a vendor if you need a partner to help you.

If you’ve never outsourced your marketing before, or have gotten burned in the past, the world of digital marketing agencies can be challenging to navigate: dramatically different rates, various pricing models, vague offerings, and confusing terms. . .

Here, we’ll try to demystify these areas and give you an idea of 1) how agencies price their services, and 2) rough price estimates for how much you should expect to spend.

Disclaimer! We are a digital marketing agency that loves getting new clients as much as the next business. At the same time, we’ve found that our best clients are businesses that actively need the specific services we provide, so we’ll strive to provide helpful information you can use, whether or not you decide to work with us.

Ending a relationship with an agency can be disruptive and emotionally draining, and if you’re not careful, could land you in an unfavorable position. Fortunately, there are measures you can take to protect your business, end things gracefully, and stay on the high road.

Many companies have been there: You’ve been working with an agency for a few months, or even years. The agency can’t provide quantitative results from their work, doesn’t tell you what they’re doing, or constantly ignores calls and emails.

Finding the right partner for your B2B company website build or redesign project can be tricky and leave you trying to sift the wheat from the chaff at each stage of the research process.

In this post, we’ll address need-to-knows from where to look for a great provider to narrowing down your list of prospective partners, to finding a great fit.