Madison Marketing Group Blog

Poker players go all-in for one of two reasons: Either their hand rocks and they know the pot is theirs or it stinks and they want to scare everyone else into folding.

When done right, the payoff is big, but it takes confidence, timing, and the will to actually take a chance with your chips even when you can’t be sure it’ll pay off.

The same is true with inbound. Just like sitting around the poker table, it’s hard to win big by playing it safe with little bets here and there. Winners see opportunities and make big, smart moves.

For businesses focused on selling to a local market, reviews are crucial not only for driving business to your door (as many as 90% of shoppers read reviews before making a purchase), but also for helping your business appear higher up on search results. Having positive, recent reviews can significantly improve your search rankings in your local market.

In today's data-driven, online world, it's never been easier to track the return on investment (ROI) for your marketing campaigns, channels, and tactics. That said, it still requires some level of comfortability with numbers and data analysis.

In this post, we'll take a deep dive on those numbers, and provide some guidance on tracking ROI specifically for inbound marketing, an emerging B2B marketing philosophy that promises greater measurability than ever before.

Before we do that, let's briefly define inbound marketing and discuss how it differs from traditional marketing tactics.