Madison Marketing Group Blog

How to Conduct a Competitor Content Analysis: a Step-by-step Guide

You’re in the middle of planning content. If you’re already overwhelmed with keywords, topics, and content ideas, analyzing your competitors’ content might seem like one more tedious process.

However, researching your competitors is an opportunity to uncover their strengths and weaknesses and identify topics they either haven’t written about or haven’t written about well. With this juicy intel, you can seize open opportunities and beat competitors out of search positions by arming the audience with more or better information.

Here’s how to do it:

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SEO or SEM, Which Works Better for B2B Lead Generation?

Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?

For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into.

Read on to explore both strategies and why it may be beneficial for your B2B company to put both into practice.

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