Madison Marketing Group Blog

Chris Murvine, CEO

Chris Murvine, CEO

Chris Murvine has worked in the digital marketing industry for over 20 years, developing expertise in technical-marketing strategies and growth-platform implementations. He founded Madison Marketing in 2008. Outside of the office, he enjoys spending time with family, camping, and riding all-terrain vehicles.

SEO or SEM, Which Works Better for B2B Lead Generation?

Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?

For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into.

Read on to explore both strategies and why it may be beneficial for your B2B company to put both into practice.

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Best Practices For Creating Premium Content

Quality content is the backbone in any inbound digital marketing strategy.

But "content" has come to refer to so much, that it pretty much just means "stuff." Stuff you put on your webpages, stuff that makes up blog posts, and stuff you post on social media.

It's a broad term that can apply to almost anything (website copy, downloadable whitepapers, ad copy, etc.), yet each type of content has its own unique set of features and best practices that necessitate its own creative process.

While creating a full content library covering various topics is still important to generate search traffic, today we're going to focus on creating a gated piece of content, sometimes referred to as premium content or a lead magnet.

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Asking for Local Business Reviews in 2020: The Owner's Guide

For businesses focused on selling to a local market, reviews are crucial not only for driving business to your door (as many as 90% of shoppers read reviews before making a purchase), but also for helping your business appear higher up on search results. Having positive, recent reviews can significantly improve your search rankings in your local market.

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What to Look for When Hiring an Inbound Marketing Agency

You’re ready to take the plunge and get started with an inbound marketing plan for your company. You've decided the best approach is working with a strategic inbound marketing agency, but what do you look for when hiring an inbound marketing agency?

This post reviews five simple criteria to help you choose the agency that fits best with your company and goals.

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Building a Franchise Website Around Lead Conversion: A Checklist

How can you make sure your franchise website is ready for inbound marketing?

Oftentimes, franchisors looking to add new digital marketing tactics mistakenly believe they can simply tack on such strategies to their existing website and achieve optimal inbound marketing success.

But because inbound marketing strategies in particular work to drive targeted traffic to your website and then convert and nurture them all the way until they buy a franchise (and beyond), it is essential that your entire website is set up to enable success before you just start blogging.

This post provides a short checklist to make sure your franchise website is truly inbound-ready.

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Tracking Inbound Marketing ROI in the Legal Industry

Inbound marketing results in the legal industry can be difficult to track accurately.

From the client's perspective, choosing a lawyer relies heavily on in-person meetings and consultations to result in a final sale. While digital tactics can be great for leading prospects to an attorney’s office, it doesn't mean closed deals.

With that said, there are two marketing ROI formulas relevant to legal professionals, and the formula your law firm will use depends on which services you offer and your target clientele.

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How to Write Effective Website Copy: A 4-Point Checklist

Writing website copy for your business can be a challenge. With constantly changing recommendations for SEO (search engine optimization) and the need to provide a modern and valuable experience for your website visitors, it can be hard to know where to begin.

This post covers four basic best practices to follow when planning and writing copy for your website. And while Google's recommendations for smaller search signals are always fluctuating, you can rest assured that these tips are in line with the bigger picture of how your customers search for, explore, and find businesses online.

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Why You Need A Content Marketing Mission Statement

Before we dive into why your company needs a content marketing mission statement, I'll share how our digital marketing agency made the realization we needed one for ourselves.

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Inbound Marketing vs. Outbound Marketing Explained

Inbound marketing vs. outbound marketing, via Scott Fasser at optify.net

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An Overview Of Client Segmentation

Digital marketers face a distinct challenge: how to appeal to a set of incredibly diverse clients. While many companies have very defined target markets (Revlon seeks out middle-age women, Columbia attracts outdoorsy folk) we offer services to all sorts of businesses.

Ask me to define our typical client and I’d be hard pressed to tell you. We work with lawyers, accountants, jewelers, and software companies alike. And while it’s great to have such a broad market, for many in the industry it can be tricky to communicate in a way that will resonate with each specific client.

Thankfully, a way exists - Segmenting.

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